Tool: Workbook for Reporting Marketing Analysis Findings
Use this workbook to report out market analysis findings. It contains: Executive Summary: Brief summary of project scope and analysis
August 4, 2023
Use this workbook to report out market analysis findings. It contains: Executive Summary: Brief summary of project scope and analysis
Use this tool as a general template to respond to research requests or share market scan findings with Category Teams.
The London Interbank Offered Rate (LIBOR) is the reference interest rate for tens of millions of contracts worth more than
For business spend management and supply chain professionals, 2021 will be unique in many ways. While the impacts of last
Services spend is significant for most companies, but few have developed strong category management capacities for services categories. And when
Effective Category Strategy development and management are essential to Procurement’s ability to collaborate with and deliver value to the business.
For most companies, services spend is a significant portion of third-party costs, yet often procurement capabilities are focused on direct
Procurement organizations that invested on digitization continued to work effectively in the remote work environment. This was possible due to
All Category Management is not equal. Everest Group sees significant differences in the capabilities companies develop across categories, even among
Want to develop a great category strategy but don’t know where to start? Need to define a category management process?