Tool: Workbook for Reporting Marketing Analysis Findings

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Tool: Workbook for Reporting Marketing Analysis Findings

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Use this workbook to report out market analysis findings.

It contains:

  • Executive Summary: Brief summary of project scope and analysis of results
  • Supplier Summary: Quick reference info for all suppliers identified, whether they participated in the exercise or not.  Includes brief company descriptions, website links, current HCSC supplier status, and general notes from business intelligence sources.  Also includes attachment to secondary source reference material if capable of being shared.
  • General Questions: Approximately 10 questions addressing basic company information.
  • Core Competency Questions: Approximately 10 questions addressing business requirements and high level pricing information.
  • AttachmentsLinks to supplier attachments referenced in their answers
  • Supplier Questions: Suppliers were given the opportunity to ask content related and process related questions.  Contains a summary of all questions asked and [COMPANY’S] responses.

 

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