Market Research – Template for Reporting Findings

Market Research – Template for Reporting Findings

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Use this tool as a general template to respond to research requests or share market scan findings with Category Teams.

It contains:

Executive Summary Tab: Enables research team to share general observations learned during the research process or data collected.  Research team provides recommendations depending on ask (e.g. what suppliers to include in RFP and why).

One Stop Shop: Attach material from secondary sources depending on license restrictions or findings from internal research partners for a one-stop shop deliverable for Category Managers to refer to, copy/paste information into decks, or share directly with business owners.

 

 

Contributors:
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