Original Source: The Decision Makers Direct
“Which areas of my organization can benefit from analytics? Why should I invest in analytics tools or solutions if we already have enterprise systems like CRM, ERP and Business Objects?
These are pertinent questions, which this issue of DMD attempts to answer.
Traditionally, the enterprise-level IT systems and BI tools have been facilitating business operations in integrated, seamless fashion. They have also been associated with transactional data management and providing executive dashboards. While these are good at providing a 360° view of the as-is state of the business, it is the predictive analytics that adds scientific dimension to the decision-making process involving future outcomes.
Some of the questions that are of concern to the business decision-makers are…”
http://www.decisioncraft.com/dmdirect/erp-crm.htm
Contributors: Open SourceCategories: SIG U Resource, Whitepaper
SRC Type: Benchmarking and Analysis, Procurement Operations, Sourcing, Strategy