A summary of responses received for this Peer2Peer inquiry is available below.
Original Inquiry
1. Our Marketing group is looking to reduce the number of agencies it currently works with (Creative, production, media etc.) I am looking for some best practices to develop a RFP for these services. Would anyone be willing to share thoughts, samples?
2. We are also interested in conducting an audit of our current Media Buying firms- Would anyone be willing to share some best practices, questions to ask the firms etc.?
Summary of Responses
Contributors: SIGCategories: P2P Archive
SRC Type: Category Specific, Contract Development, Evaluation and Selection, Marketing Services, Sourcing