uTest
The term “crowdsourcing” has been used with great frequency in recent years – and often misused. In this session, we will dispel some of the most common myths about crowdsourcing; explain how it complements in-house resources; and reveal why it is not just another fad or buzz word. This list of common crowdsourcing myths includes:
- Crowdsourcing means “cheap”
- Crowdsourcing means “chaotic”
- Crowdsourcing means “temporary solution”
- Crowdsourcing means “unskilled work”
- Crowdsourcing means “anonymous”
It is easy to build a loosely affiliated, unstructured crowd – a mob. The key to successfully leveraging a crowdsourcing model in an enterprise setting is to evolve beyond the realm of a ‘mob’ and to find crowdsourcing partners who create an engaged, interactive community of skilled professionals whose incentives are aligned with those of the customer. Through the proper use of reputation and compensation systems, community management, and social media, crowdsourcing is well on its way to augmenting – and ultimately redefining – how enterprises source various types of services.
Contributors: uTest
Categories: SIG U Resource, Summit Presentations
SRC Type: Sourcing, Strategy