According to Accenture Seamless Retail Study, up to 86% of consumers in North America state they ‘like shopping in brick-and-mortar stores’ (for select retail sectors) and another report by Nielson said that 77% of shoppers felt ‘in-store shopping is the most trusted and reliable.’ However with increased digital focus, FMCG and automobile brands are straddling to maintain a physical presence at the store.

Contributors: Mindtree
Categories: Whitepaper
SRC Type: Sourcing, Strategy