This paper seeks to share some insights into this rapidly evolving space. For those in procurement, it also serves as a guide to collaborating with your marketing counterparts on finding the right and best in-class digital agencies that can in turn help you maximize your digital marketing ROI and overall brand success.

Contributors: GEP
Categories: Whitepaper
SRC Type: Category Specific, Marketing Services, Risk Management, Risk Management Outsourcing (RMO), Sourcing, Sourcing Management, Strategy