This standard operating procedure for an External Market Analysis outlines the steps for understanding the leveraging position, focusing on six factors; Political, Economic, Social, Technological, Environmental, and Legal (PESTEL). Be sure to also download the supporting document, Procedure – External Macro Environment Supporting Doc – PESTEL Guide.
Contributors: SIGCategories: Tool
SRC Type: Benchmarking and Analysis, Evaluation and Selection, Procurement Operations, Risk Management, Risk Management Outsourcing (RMO), Sourcing, Sourcing Management