Large and small companies alike are asking themselves this question each and every day – How do we create and protect a strong employer brand to attract the best contractors in today’s brand obsessed marketplace.
Bruce Morton explains strategies for creating an innovative and captivating brand that will help you engage with this increasingly important cohort. He also examines methods for defining how contractors can find out what the current needs and open assignments are, and tips on how to stay connected with resources after they have completed an assignment. Finally, through proper branding, Bruce will explain how to demonstrate how partnering with a great outsourcing organization can truly enhance your brand and increase the quantity of your talent pool.
Learning Points:
- How to create an effective and consistent brand to attract quality talent
- Define how contractors find out what the current need/open assignments are
- How to stay connected with resources after the assignment has been completed
Categories: Symposium
SRC Type: Category Specific, Marketing Services, Sourcing, Talent Management