Kellogg | GEP

Is your Procurement department still perceived as an RFP machine or “ruthless negotiators who will ruin relationships with agencies?” The role of procurement has changed over the past few years as Procurement organizations have made greater in-roads into Marketing, with the mantras of transparency, visibility, and return on investment taking center stage. The challenges remain however in collaborating with Marketing, aligning, and looking in the same direction to deliver best value to the organization. For Procurement the next frontier is about delivering what Marketing needs, bringing insights, best agency management practices for converting good dollars into great dollars.

Contributors: GEP, Kellogg
Categories: Summit Presentations
SRC Type: Category Specific, Evaluation and Selection, Marketing Services, Sourcing