The era of Category Management is upon us, and today’s category manager needs to have a wide range of strategic capabilities. To help you and your category managers achieve this, Denali is presenting a hands-on workshop on category management. We will introduce our newest innovation out of Denali Academy – CategoRise – the board game that takes your category managers to the next level.
Topics covered in this session included:
- Category management tools such as category plans and category playbooks, and how to build and use them effectively
- Insights into how to coach and train your category managers and conduct category workshops with stakeholders
- Category-specific innovations from startups in the Energy and Travel & Expense (T&E) categories
Categories: 2016 Spring - Orlando, Summit Presentations
SRC Type: Category Management, Sourcing Management