How do you align your category management activities to business strategy and objectives? How do you develop a plan and playbook for defining and executing on your category strategy? And how can you implement quickly if the concept of category management is new to your company? Ernst & Young and Blue Cross Blue Shield of Florida (BCBSF) collaborated to develop a detailed category plan and executable playbook for print. In a ten-week engagement, the team conducted a spend analysis and developed a category strategy, governance model and performance metrics tied to the business objectives and key performance indicators (KPIs) important to BCBSF. The team leveraged the strategy and developed a sub-category profile, including internal and external market analyses, and developed a strategy for sourcing and consolidating spend. Demand management, compliance and sourcing perspectives were embedded in a leading practice category management approach.

 

Contributors: BCBS, EY, Guidewell
Categories: Summit Presentations
SRC Type: Category Management, Sourcing Management