9/21/2012
Business information and market research are crucial to any company interested in maintaining or increasing market share – whether the information is used to improve products or services, increase customer satisfaction, or capture competitive intelligence. As the economy continues to evolve, it is important to stay abreast of all trends that could affect business operations, especially in the face of time constraints and lack of resources. In this podcast, Cynthia Lesky, president of Threshold Information, shares her expertise as an information professional as she discusses the trends affecting the research industry today, the attributes of good information professionals and their clients, and when it is time to ask for help.