This extremely deep dive into a designing a category strategy should be a must read for all category managers and their leaders. It contains the following:
- Building Business Discipline into Strategy Development
- Safeguarding Strategies Through Targeted Interventions
- Toolkit: Category Strategy Management Framework
- Six conclusions on how to avoid key-person dependency
- A review of the complexity of category management
- How to fit your strategy to perform and quantifiable metrics of achievement
- How to get ahead of the game
- Statistics on the cost of not having a good category manager and plan (e.g. Opportunity costs from failing to upskill core category managers equal an additional 1% in savings missed or $13 million per year)
- How to shift the performance curve
- The CPO imperative
- How to build discipline into your strategy
- How to build partnerships as part of your strategy
- How to create a strategy baseline
- How to screen categories for risk and level of maturity
- How to identify and account for the gaps
- How to pinpoint the right strategy for every category
- Communication strategies for your category managers and plan
- How to keep your program sustainable and the risks when you don’t
- How to optimize departmental performance and efficiencies by deploying category management
- How to document and to what degree
- Example of a category strategy document for information services
Contributors: SIG
Categories: Tool
SRC Type: Category Management, Sourcing Management