WEBINAR – Rethinking Renewals: Mastering a Continuous Approach, presented by Productiv
Sponsored by:

Tired of the renewal scramble? Nix the last-minute panic and rediscover your negotiation edge with a continuous spend management approach.
While renewals are cyclical in nature, Procurement teams tend to approach them in a linear fashion. Typically, they only monitor contracts a few months (or weeks) ahead of the renewal and then set-and-forget once signed. This results in duplicative work and missed opportunities.
By shifting to a continuous strategy, procurement teams can leverage real-time data, streamline negotiations, and achieve optimal pricing and terms. Discover how to implement this approach and gain tactical insights from procurement expert KR Barron as she unveils how to:
- Get a head start on renewals, without adding to your workload.
- Discover automation hacks that free up your time for strategic negotiations.
- Prepare for multiple renewals at once and negotiate with confidence.
- Ensure alignment across teams for seamless contract management.
Meet the Speaker:

As Productiv’s Principal Product Marketing Manager, KR Barron works across the organization on go-to-market strategy, messaging and positioning, and enablement. With over 17 years in procurement and sales, KR has enjoyed tenures at start-ups like Vendr and Procore Technologies, as well as large enterprises like Capgemini. From building her own teams and departments, to IPO readiness and execution, to pre-sales support, to process and policy implementation and innovation, KR loves any opportunity to learn a new skill set. With a heavy focus on psychological safety and coaching KR enjoys leadership and mentorship positions where she can help identify and build up others skill sets. In her downtime you can catch KR singing and dancing to whatever music is playing, being outside as much as the Texas weather permits, and adventuring with her husband.

