Sponsored by:

Memory supply constraints are reshaping enterprise cost structures, driving price resets, stricter allocation controls, and firmer supplier negotiation posture. IT procurement teams are feeling the impact across hardware refreshes, cloud consumption, and infrastructure planning. In this session, NPI examines the forces behind today’s memory market dynamics, how manufacturers and OEMs are shifting commercial strategy, and what enterprise buyers should anticipate over the next 12–18 months.

You will learn:

• The structural drivers behind current and forecasted memory shortages
• How suppliers are tightening pricing, allocation, and deal flexibility
• What the 12–18 month outlook means for capital planning and renewals
• Where enterprise IT portfolios are most vulnerable to cost escalation
• Actionable sourcing strategies to reduce exposure and preserve leverage

Meet the Speaker:

Kristian Tuinzing, Client Services Director, NPI

Kristian Tuinzing is Client Services Director at NPI, where he leverages over 16 years of experience to help Fortune 500 IT sourcing and procurement teams drive measurable cost savings and negotiation strength. With deep expertise across hardware categories including endpoints, storage, and enterprise security platforms, Kristian partners with enterprise buyers to optimize IT investments and uncover value through strategic negotiation and data-driven insights. Prior to joining NPI, he held analytical and advisory roles that further sharpened his ability to deliver tangible outcomes for complex IT procurement challenges.