EMI Music/Capitol Records Case Study and Lessons Learned: Developing and Implementing a Global Outsourcing Strategy

EMI Music/Capitol Records Case Study and Lessons Learned: Developing and Implementing a Global Outsourcing Strategy

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EMI Music – Capitol Records, LLC | SNR Denton

Recorded music is one of the primary mediums of entertainment for consumers worldwide, generating $27.8 billion in retail sales (in 2008 per IFPI), with the top five territories (U.S., Japan, U.K., Germany and France) accounting for 74% of these sales. While the sales of music digitally are increasing substantially, physical sales have been declining for a decade. No wonder that EMI/Capitol Records turned to outsourcing to better manage its global supply chain, creating efficiencies by cutting costs and improving service quality-allowing Capitol Records to focus on piracy issues and the development of digital distribution channels. Gareth Thomas of EMI and Rosemary Gullikson from SNR Denton, want to share with you lessons learned. Some of these lessons are applicable to any outsourcing engagement – but in the current music distribution global-pressure-cooker the challenges, like some of the music, are on steroids! Join us for more on the Capital Records global outsourcing journey.

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