Weathering the Storm: Brand Management during the COVID-19 Era

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Weathering the Storm: Brand Management during the COVID-19 Era

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Weathering_the_Storm_Brand_Management_during_the_COVID-19_Era

How brands can drive situation-sensitive yet purpose-led growth during this tumultuous and troubling time. Includes:

  • Key takeaways
  • Setting the scene
  • Actions
  • Communications – what to say and how to say it 

 

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