Using Segmented Models for Better Decisions

Using Segmented Models for Better Decisions

The SIG Resource Center is moving to The SIG Community. If you are a SIG Member, or enrolled in SIG University, and don’t have access yet, you can do so here. Already have access? Log in and visit the new SIG Resource Center.

Original Source: FICO

Experienced modelers readily understand the value to be derived from developing multiple models based on population segment splits, rather than a single model for the entire population, in any model development project. Analysis of data and model development on subpopulations reveals unique predictive patterns that build greater precision into the segmented model. However, experienced modelers are also aware of the pitfalls in segmentation analysis. It can be extremely time-consuming, and result in over-fitting—segmentation trees with excessive leaf nodes that may or may not add value in predicting the target of interest. A common response to over-fitting, selecting the best and second-best splits to “grow” the segmentation tree, limits the possibility of finding the most promising initial splits, and splits at each node…

Contributors:
Categories: ,
SRC Type: , ,

Please log in to download the document.

Please log in to view the video.