Resource Origin: B2B International

Author: Carol-Ann Morgan

“Never before has there been such an emphasis placed on understanding the beliefs, attitudes and behaviors of stakeholders for any business or company.  Word-of-mouth feedback from those who interface with a company or business used to be considered interesting but not of strategic importance.  However, the past decade has seen a shift in recognition of the importance of seeking feedback and understanding the views of those who support a business or company, or who have a vested interest in it…”

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Originally published at: https://www.b2binternational.com/publications/stakeholder-research/#:~:text=Stakeholder%20consultation%20involves%20the%20development,future%20impact%20on%20the%20business