The pendulum has swung to where consumers prefer to buy online rather than shop in-store. This shift has primarily caught retailers – particularly DTC and companies that sell heavily online – with outdated technology and approaches, resulting in an average loss of 27.6% of their online revenue. How? Why? Where did they go? In this discussion, we will highlight a market best practice that can recover those lost sales and help position you to optimize your e-commerce investment. Join us to learn how to make Sourcing and Procurement an ROI hero with the CEO by sourcing more revenue!
Contributors: Turtle PeakCategories: 2023 Spring - Amelia Island, Summit Presentations
SRC Type: eSourcing and Tools, Procurement Operations