Rapid expansion of smartphone and location based services has familiarized mapping interfaces. Within businesses, skills have typically resided within the domain of Geographic Information Systems (GIS) specialists. However, consumer acceptance is driving the need to democratize location information, providing that capability across the business (e.g. sales) and customers. This is shifting the delivery of these services from internally hosted applications to new Platform as a Service (PaaS) models, with the advantage of rapid deployment, easy integration with big data and leveraging crowd-sourcing models. We will showcase some examples and identify key sourcing related considerations.

Topics in this session included:

• How location information is being used across business functions to drive business value
• About the shift from internally supported to Platform as a Service operations
• The possible benefits for leveraging the PaaS for faster and richer interactions with customers
• Key considerations when sourcing mapping PaaS

Contributors: Google, PA Consulting
Categories: 2014 Fall - Denver, Summit Presentations
SRC Type: Information Technology Outsourcing (ITO), Outsourcing