Truth is when marketing and procurement work together, the result is more marketing bang for the same marketing dollar. In a new GEP whitepaper, Overlooked Ally: How Procurement Helps Marketing Execs Succeed, see marketing execs achieving bigger effective marketing budgets, while retaining control of vendor selection and key relationships. The marketing team is free to focus on marketing, leaving duties like spend analysis, cost and capabilities research, vendor negotiation and contract compliance to ardent specialists. We’re talking a clear win-win.

Contributors: GEP
Categories: Whitepaper
SRC Type: Benchmarking and Analysis, Procurement Operations