Original Source: Business.govt.nz 

“Marketing and sales

The terms marketing and sales are inescapable in business. In fact, many would argue that one or the other define what it means to do business. 

However, while sales focuses on the method of persuading the target market to buy a product or service, marketing looks at the big picture to make sure the entire project – from design to delivery – is optimised to help sales.

It’s for this reason you need to make sure your sales initiatives and marketing plan see eye-to-eye to ensure a greater chance of success…”

https://www.business.govt.nz/how-to-grow/boosting-sales/marketing-and-sales/

Contributors: New Zealand Government
Categories: Industry Articles, SIG U Resource
SRC Type: Category Specific, Marketing Services, Procurement Operations