Sourcing and category management teams have need outside market knowledge to support their stakeholders in making fact-based decisions. In fact, research has shown high performing teams have a higher investment in market intelligence (MI).

However, many sourcing organizations under-invest or under-utilize their memberships with research and MI organizations. Memberships go unused, research goes unread, and budgets get auto-renewed with incumbent providers. The best way to spend your MI budget is different for every organization and how you get value from that investment depends on both the MI provider and your own team.

In this session we will present the fundamentals sourcing teams and leaders should know to get the most value for their investment. The presenter will share advice on selecting the right portfolio of MI providers and the internal change management to capture value from those memberships. We will touch on how technology like gen AI will shape the market and user experience in the near future.

Contributors: Everest Group
Categories: 2024 Fall - Rancho Mirage, Summit Presentations
SRC Type: Benchmarking and Analysis, Procurement Operations