A summary of responses received for this Peer2Peer inquiry is available below.

Original Inquiry

Background:

A major telecom company is evaluating their spend on marketing agencies who do work on commercials and creatives. The current vendors are commission-based on a percentage of the spend and a small percentage bonus on top of that.

Question(s) / Request:

1. What are some creative ways to pay marketing agencies? Commission + bonus has become the standard practice, but we are looking for innovation. Any suggestions?

2. Are there any new trends we should be aware of? Is there something that you have tried that has worked? Or on the contrary, is there something that you have tried that hasn’t worked?

Summary of Responses

Contributors: SIG
Categories: P2P Archive
SRC Type: Category Specific, Marketing Services