Managing Reputation Risk

Managing Reputation Risk

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Original Source: Deloitte, Laura Toni 

“According to a study by the World Economic Forum performed in 2012, on average more than 25 percent of a company’s market value is directly attributable to its reputation. And in a highly connected world were customers, operations, supply chains, and internal and external stakeholders are scattered across the planet – and where reputations can be globally attacked with just a few keystrokes – that number is likely to be even higher today. Due to this, a company’s reputation should be managed like a priceless asset and protected as if it is a matter of life and death, because from business and career perspective, that’s exactly what it is…”

 

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