Original Source: Nielson Company
“It’s hard to ignore the siren call to protect the planet. Or to remain unmoved by those facing increasingly poor living conditions across the globe.
As a result, many consumers have adopted more sustainable behaviors. Others are working for or supporting organizations dedicated to social and environmental change.
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. Checking labels before buying. Looking at web sites for information on business and manufacturing practices. Paying attention to public opinion on specific brands in the news or on social media…”
https://www.nielsen.com/us/en/insights/report/2015/the-sustainability-imperative-2/
Contributors: Open SourceCategories: Industry Articles, SIG U Resource
SRC Type: Category Specific, Finance, Real Estate, Sourcing Management, Sustainability