SIG has brought together a panel of professionals with decades of experience sourcing and selling in various industries. Their objective will be to provide attendees with recommendations on targeting and communicating effectively with CPOs. They will cover multiple methodologies, including focused and specific strategies for:

Using social media, mainly what types of posts get read and when and where to post
Attending in-person events, including when and how to pitch appropriately
Engaging in virtual events, specifically which channels to focus on and how
Optimizing digital ads so they’re memorable and actionable
Writing and scheduling emails so they get opened
Responding to RFx events, including how to measure your ROI or when to offer an alternative
Attendees will learn:
How to honor the recipient’s time and bandwidth so your message has a better chance of being heard
About the importance of doing your homework to create an informed message
How to elevate your pitch by identifying that unmet business need and presenting a solution

The panelists will then open the session for discussion with the audience, inviting opinions, case studies, statistics, best practices, and tips. Although this session will be most helpful to providers, buy-side practitioners can join and share their experiences and insights. This session is an excellent opportunity to take advantage of the collective wisdom of this talented panel in a trusted, open environment. Feel free to submit questions to us beforehand using the Contact Us button below.

Contributors: Oomnitza, San Francisco 49ers, Transamerica
Categories: 2024 Fall - Rancho Mirage, Summit Presentations
SRC Type: Sourcing Management, Stakeholder Engagement