Resource Origin: Prosci
“Executives and senior leaders play an essential role in times of change. An organization looks to its leaders to be visible sponsors of change and to demonstrate why change is necessary. Senior leaders provide the authority and credibility necessary for successful change.
Research on the Role of Executive Sponsors
Top Contributor of Success
When asked to identify the key contributors to the success of their change initiatives, participants in the Best Practices in Change Management study placed active and visible executive sponsorship at the top of the list. Sponsorship has been number one on the list of top contributors in all of Prosci’s benchmarking reports since 1998. Though much has changed in the field of change management over the last two decades, the importance of the leader’s role in change has remained constant.
The Biggest Obstacle to Success
When asked to identify the biggest obstacle to success, participants in the same Best Practices study identified a lack of effective change sponsorship from senior leaders as their primary obstacle to success. Sponsors were inactive or invisible, not at the right level, not aligning other leaders around the change, and wavering in their support. Ineffective sponsorship resulted in more resistance and slower progress toward realizing the organization’s desired results…”
Original Source: https://www.prosci.com/resources/articles/importance-and-role-of-executive-sponsor
Open the pdf below to read more. Also, there is a checklist for download.
Contributors: Open SourceCategories: Industry Articles, SIG U Resource
SRC Type: Sourcing Management