Ensure a Successful Transformation through Procurement Branding

Ensure a Successful Transformation through Procurement Branding

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In a changing and competitive environment, Procurement can lead the charge through the chaos and uncertainty.  Leading requires understanding what services are provided, knowing the effectiveness of those services and creating the desire to engage across your enterprise. Branding and communication tend to be undervalued in Procurement, yet are critical areas that when focused on, can help ensure success during any transformation. This session will outline the transformation efforts at GuideWell, a health solutions company. Attendees will take away key actions to consider during any transformation initiative.

Topics covered in this session included:

  • A process to understand services and the value that they provide
  • A branding and communication plan that engages stakeholders
  • A process design that encourages support through results not policies
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