Deloitte 2014 Global Survey: Reputation@Risk

Deloitte 2014 Global Survey: Reputation@Risk

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Original Source: Deloitte

“What is your company’s reputation worth? According to a study by the World Economic Forum, on average more than 25 percent of a company’s market value is directly attributable to its reputation. And in a highly connected world where customers, operations, supply chains, and internal and external stakeholders are scattered across the planet — and where reputations can be globally attacked with just a few keystrokes — that number is likely even higher today. In fact, if the executives who participated in our study on reputation risk are right, a company’s reputation should be managed like a priceless asset and protected as if it’s a matter of life and death, because from a business and career perspective, that’s exactly what it is…”

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