CRM Crushes SRM: How CRM Excellence Helps Procurement – Spend Matters

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CRM Crushes SRM: How CRM Excellence Helps Procurement – Spend Matters

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In this interactive session, Spend Matters will facilitate a discussion on three emerging buy-side competencies…with a sell-side twist:

  • Early “omni-channel” stakeholder/demand management – tips and tricks for early influence
  • Guided procurement – engaging and pathing stakeholders (and you don’t need AI or ‘autonomous’)
  • “CRM for SRM” – how to actually do this!
  • The session will also focus on helping you choose the right tech strategies before tools (like moving from “app cobwebs” to platforms/ecosystems) and will be structured to allow peer-to-peer learning from participants.
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