Original Source: Schroeder and Schroeder, Inc.
“In today’s rapidly changing business environment, organizations of all types need to undergo frequent transformation in order to remain competitive and meet the needs of their clients or customers (Jugdey & Mathur, 2012; Savoleinen, 2013; Zekic & Samarzija, 2012).
In contrast to more modest change initiatives, transformation typically affects all areas of the organization as well external stakeholders, and involves a major development in the way the organization operates, either internally, or in its interactions with the outside world.
The need for transformation usually arises from what might be referred to as “life changing” developments in the external environment, such as a major shift in consumer preferences, the growth of fierce competition, or revolutionary developments in information and communications technology. Though these may sound dramatic, they are the kinds of ongoing developments that now characterize our world and the business environments that most organizations operate in.
However, many organizations have not yet developed the ability to undergo successful transformation as a proactive strategy for business success, and instead implement more limited changes as a “firefighting” response to immediate challenges. As a business strategy, this can do more harm than good, since short-term projects that are not aligned with longer-term business needs can result in considerable unanticipated costs, have negative effects on productivity and staff morale and fail to deliver the intended results.
Even when organizations embark on more extensive transformation initiatives, the risk of failure is high: according to research, only around 30% of transformation initiatives usually succeed completely, and 30% typically fail completely (cited in Ward & Uhl, 2012).
This paper is one of a series in which we explain why transformation projects often fail, and discuss a recommended “Art and Science of Transformation®” framework that can help promote successful change that delivers the intended outcomes.
This approach is designed to address and overcome the three main reasons why transformation projects typically fail:
1. An inadequate focus on the “art” of transformation compared with the “science”
2. The lack of a sufficiently holistic approach to transformation.
3. A lack of understanding about what must change and what must stay the same when transforming an organization
In the current paper we discuss the importance of defining and measuring progress towards the objectives of the transformation, and the role of organizational purpose and core values in this process. We also examine the role of various organizational stakeholders in setting transformation objectives, and discuss the importance of performance measurement and of securing stakeholder engagement in helping to ensure the objectives can be met…”
Contributors: Open SourceCategories: SIG U Resource, Whitepaper
SRC Type: Artificial Intelligence, Disruptive Digitization, Talent Management