Adding Meaning to Your Mission: Improving Results While Making the World A Better Place

Adding Meaning to Your Mission: Improving Results While Making the World A Better Place

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Business organizations influence attitudes and economic circumstances throughout our globalized, connected world. Business cannot stand apart from society; it must be a key participant playing a vital role. As a consequence, business leadership must serve the financial interest of its shareholders plus the greater community of stakeholders. The standard of ethical behavior should be higher than mere compliance with the Law. This session will share how the combination of Mission and Meaning improves performance and accelerates positive change for both business and society.

Topics covereed in this session included:

  • How-to methods for identifying, exploiting and integrating opportunities that will benefit the company, its employees, and the community at large
  • Practical tips for getting others in the organization to support identified opportunities
  • Do’s and don’ts of leadership when shepherding change in a business organization
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