Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. Pharmaceutical firms use it to get life-saving drugs to market more quickly. Even sports teams are getting in on the action, using business analytics to determine both game strategy and optimal ticket prices. But these advanced business applications tell only part of the story. What’s going on inside these market-leading companies that sets them apart? They have committed to deploying their people, technologies and business processes in new ways. They have committed to a culture that is based on fact-based decisions – which helps them anticipate and solve complex business problems throughout the organization. By embracing an analytical approach, these companies identify their most profitable customers, accelerate product innovation, optimize supply chains and pricing, and identify the true drivers of financial performance. And you can too. Get started with business analytics by taking these eight essential actions.
Contributors: SASCategories: SIG U Resource, Whitepaper
SRC Type: Benchmarking and Analysis, Procurement Operations