Resource Origin: strategy + business

Author: Annette Kramer

“The value of this type of leadership — the ability to communicate what needs to be said in a way that inspires people to join you — has risen sharply in recent years. Trust is increasingly considered a key competitive advantage. The more you rely on scripted talking points and other rote forms of communication, the further away you will feel from your message, and the less likely you are to be an influential leader. But when you are comfortable in your own skin and capable of projecting a sincere and valuable message, people will tend to give you and your organization their trust. Here are 10 principles to help you establish and sustain your own unique authentic leadership presence…”

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