Richard Marsden is an industry leader in market design, including auction design and bidding strategy advice. He has helped clients optimize the outcomes of their supplier negotiations through the application of game theory and behavioral economics. Richard has extensive experience in negotiation strategy and tactics across a wide range of negotiations and auctions. Over the last 20 years, Mr Marsden has worked for regulators, private companies and law firms in the United States, European Union and more than 50 countries around the world. He has also designed and delivered global negotiation training in game theory, auction design, behavioral economics, and their application in procurement.