In the current economy, CMOs are tasked with the formidable goal of delivering more with less, which can only be achieved if they leverage their existing resources, technology, and partnerships judiciously, and strategically invest in areas with high potential RoIs. In this report, we present a comprehensive overview of the state of the market for marketing services, drawing on data collected through Everest Group’s annual RFI process, interactions with leading marketing service providers, and ongoing market analysis.

Contributors: Everest Group
Categories: Whitepaper
SRC Type: All Category Specific, Marketing Services