Original Source: Deutsche Bank (https://www.db.com/cr/en/concrete-management-of-reputational-risks.htm)

“Our business model is built on public trust, so it is essential that in addition to standard risk inherent to our business, we avoid risks that can undermine trust.

The reputation of Deutsche Bank is founded on trust from its employees, clients, shareholders, regulators and from the public in general. Isolated events can undermine that trust and negatively impact Deutsche Bank’s reputation and it is therefore of the utmost importance that it is protected, for which it is the responsibility of every employee of the Bank.

Reputational risk at Deutsche Bank is defined as the risk of possible damage to Deutsche Bank’s brand and reputation, and the associated risk to earnings, capital or liquidity arising from any association, action or inaction which could be perceived by stakeholders to be inappropriate, unethical or inconsistent with the Bank’s values and beliefs. Reputational risk is governed by the Reputational Risk Framework, which was established to provide consistent standards for the identification, assessment and management of reputational risk issues…”

Contributors: Open Source
Categories: Industry Articles, SIG U Resource
SRC Type: Risk Management, Sourcing Management, Third Party Management