General Session: John Willmott – The Impact of the Credit Crunch (PDF file)

General Session: John Willmott – The Impact of the Credit Crunch (PDF file)

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Business issues in credit crunch are not just cost
reduction:
– BPO has major role to play in improving customer
retention and facilitating new market entry as well as
reducing cost to serve
– Initial slowdown in BPO activity in mature economies
accompanied by increasing activity in emerging
economies
– Rebound in BPO activity in mature economies underway
as organizations complete business and sourcing reviews
– Commercial terms evolving to support risk reduction and
business-orientation

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