An ultimate goal of Procurement is to become a trusted advisor and partner to the business. Marketing is traditionally one of the most difficult category areas in which to achieve this. At NTT Security, Procurement’s relationship with Marketing has evolved from non-existent, to engaged, to a trusted partnership. This is a case study of the relationship with an event planning vendor which demonstrates the evolution of this relationship, and the benefits of developing a deeper partnership.
Topics covered during this session included:
- How to become a trusted advisor to the business
- The benefits of a partnership between Procurement and Marketing
- The outcomes of Procurement being a trusted advisor to the business
Categories: 2017 Spring - Amelia Island, Summit Presentations
SRC Type: Category Specific, Marketing Services, Sourcing Management, Stakeholder Engagement