Elevating Procurement’s Status: Where Spend and Brand Management Meet

Elevating Procurement’s Status: Where Spend and Brand Management Meet

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Procurement teams are notoriously task-focused…heads down, applying spend management best practices to deliver sustainable, measurable business value…but they rarely focus on communicating that value to business stakeholders. In this session the presenters highlighted best practices for creating and delivering value, as well as share branding techniques procurement leaders are using to quantify their contributions. They also discussed how leading-edge companies are attaining trusted business advisor status by delivering messaging that resonates with C-Suite constituents throughout the organization.

Topics covered included:

  • Strategies for maximizing procurement value creation across source-to-pay
  • Applications leveraging technology innovations to create transparency in the procurement process and engage stakeholders
  • Best practices for aligning procurement goals to enterprise-wide goals and initiatives
  • Proven techniques for establishing, reinforcing and measuring procurement’s brand

 

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