Sites commonly referred to as social media networks are defined as any digital medium which facilitates the user-generated exchange of content, ideas and discussion. While the networks themselves are powerful in that they provide the online space and tools for these exchanges to take place, the true power and elegance of social media lies within the users themselves. Without user-generated content and the emergence and maintenance of subgroups, social media networks would fail to thrive. Social media’s reach is impossible to deny. It’s quite simple to prove its influence and adoption rates; after all, it’s unusual these days to find someone—from toddlers to seniors—who does not use some form of social media. Quantifying how to best employ a social media tool for brand success is a little more difficult due to variance in demographics, existing brand equity, maturity of the community and other factors unique to an organization. It takes a highly functioning social media professional to tap into this information and create an effective program.

Contributors: Corbus
Categories: Whitepaper
SRC Type: Sourcing Management