Stakeholder mapping

Original Source:  Stakeholder Engagement 

“Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business.

AccountAbility’s AA1000 Stakeholder Engagement Standard specifies:

“In order to design stakeholder engagement processes that work, engagement owners need a clear understanding of who the relevant stakeholders are and how and why they may want to engage. The engagement owners need to understand not only the stakeholder group but also the individual stakeholder representatives.”

How you achieve this will, to some degree, will be determined by the size of your organisation. Assuming you don’t have huge resources at your disposal, what I suggest here is a pragmatic four step way to map stakeholders…”

 https://stakeholderengagementnz.wordpress.com/2011/03/20/stakeholder-mapping/

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