The Impact of Reputation on Market Value

Original Source: World Economics

“Investors like to think of themselves as fundamentally objective, making decisions based on hard facts and rigorous analysis. Whether operating in major financial institutions with responsibility for assets running into billions or managing more modest personal savings, their investment choices are inevitably informed by the ever increasing plethora of readily accessible information, hard data and market indicators. Or are they? While equity analysts may appear to take a very rational approach to calculating investment potential, their work is often undermined by a failure to take proper account of the impact of the less tangible assets such as patents, customer lists, copyrights, know how, collaboration activities, brands and the like….”

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