Elevating the Role of Marketing Procurement

ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/ contribution of the marketing procurement organization.

The survey focused on:

     – The metrics, both current and ideal, used to measure the success/contribution of the marketing procurement organization.
     – The importance, both current and ideal, placed on each respective metric.
     – Alignment of success metrics between procurement and marketing.

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