Changing the Way Work Gets Done: The Next Generation of Outsourcing – Enterprise Crowdsourcing

Only a few years ago, the majority of enterprise executives argued that cloud – at least for large companies with stringent requirements around data, privacy and security – would never become a scalable technology. It was predicted that vast numbers of enterprise-grade solutions would remain a myth. Today, those executives have been proven wrong, with 70% of enterprises now incorporating cloud computing technologies into their technology portfolios. With the number of people online approaching 3 billion by 2016 and projected to reach 5 billion by 2020, leading enterprises are now embracing the next paradigm shift in distribution of work by outsourcing to the “crowd in the cloud.” This elastic workforce is available on-demand, has abundant capacity and the expertise to perform work, ranging from simple to complex. This innovative model – enterprise crowdsourcing – is distinct from traditional outsourcing and presents a new way for organizations to get work done. Enterprise crowdsourcing provides organizations a utility based work model which is charged on a per-task basis, fundamentally changing the cost-basis of outsourced work. In place of full-time equivalents, companies are now able to pay only when work is completed at a satisfactory level of performance – a paradigm shift to 100% output-based pricing rather than input-based.

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