How US Firms are Achieving True India Costs

As the need for change and innovation continues to grow, companies are rapidly shifting focus towards outsourcing as a solution to assisting in digital innovation.

For many US companies, understanding the total cost of IT talent services has always been challenging, and is even more concerning now as budgets and resources continue to tighten during the COVID-19 crisis. Here are my thoughts on what to consider as you source IT talent and how to drive the “true India costs” that so many US firms are looking to take advantage of now.

Impact of Uncertainty

Many companies experienced an unanticipated disruption due to the Covid-19 crisis.  Project timelines had to be extended, delivery negatively impacted and enterprise control compromised.  While there’s no doubt that the pandemic has had an impact in some shape or form on all businesses, we have not seen a significant disruption with our clients at SMC Squared, in part due to the business continuity plans that were already set in place.

Continuity plans are a basic deliverable from the time of initial setup with SMC Squared and are essential for every global office.  All SMC Squared global employees are provided with secure laptops and remote connectivity as part of our continuity plan if the office is not accessible.  This was tested for our clients prior to COVID, so when Prime Minister Modi announced the shutdown with short notice, all of our employees had their laptops with them, including those who may have traveled home to their native places over the weekend. Therefore, despite the continued uncertainty of the pandemic, the change has had a minimal impact on work capacity.

Outsourcing’s Impact on Organizational Change Management

Perhaps the biggest opportunity that US companies often miss when moving to an outsourcing strategy is to account for organizational change management.  This is likely because most people who have worked with contractors in India before have worked on the traditional contractor model, where an on-site coordinator was assigned as the key communications role between the US and India.  However, working with a Global Insourcing Center, or “GIC” is completely different.

When working with a GIC model, the onsite coordinator role is absorbed within the roles of the global team, resulting in accountability to each other’s needs, rather than dumping it all on the one individual.  SMC Squared has found it to be critical to providing a dedicated resource to help companies manage the difference in working with global employees vs. global contractors.

The traditional IT services model is transactional in nature, making money by adding low-cost headcount vs. focused on efficiency and doing whatever it takes as an employee to keep the project on track.   The incentive structure for individuals switches from billable hours to completed team tasks.  The stale India IT Services model is flawed, not the talent, which is why we’re seeing more US companies creating their own GIC.

Consulting Creep

The key to avoiding consulting creep is not to outsource the critical control of your IT.  The difference between the traditional outsourcing model and Global Insourcing Centers is that the India-based team becomes employees of the US company so they do whatever it takes to get the job done.

In my 15 years working under this model, India has always stepped up and picked up the extra load, strived for root cause analysis to eliminate unnecessary work cycles, and/or debugged difficult problems with production or development.  When the mindset and financial model shifts from billable hours to project completion, the extra time that is required within a software development lifecycle doesn’t cost more money.  SMC Squared has a fixed monthly billing based on producing a US FTE-equivalent of results, not hours.

Outsourcing and innovation

GICs are based on innovation and the lower cost to innovate.  Bangalore alone has one of the largest talent pools for IT innovation because of the large number of startups in the area.  Any company that owns or operates a GIC in this locale is naturally creating an innovation lab that allows for lower cost and faster cycles of innovation.  According to the Bengaluru Innovation Report 2019, Bengaluru accounts for 44 percent of the Indian startups with over $1 billion in valuation.

Overall, many of the issues that companies often see with unanticipated costs are related to engaging in the traditional consulting offshore model vs the GIC employee model where consultants are more focused on billable hours and growing the account.  GICs want to drive efficiency and increase value to their organization.

The SMC Squared GIC model is unique because we strive to take all the risks typically associated with outsourcing out of the equation.  By partnering with US firms, we work together to minimize risks and capital, allowing companies to convert what they have spent on an India contractor into an investment that is more efficient, profitable, and valuable in the long run.

SMC2 recently shared insight on how to increase productivity while minimizing risk on our Power Hour Webinar. SMC2 also shared more about their innovative approach to outsourcing and cost-savings strategies at the SIG Global Executive Summit.